APPLE X OLIVA RODRIGO - BRUTAL

Being big fans ourselves, we were elated to be brought into this original and challenging project for Apple and Olivia Rodrigo’s collaboration #MadeoniPad! Our team was uniquely equipped to hone a brand-new workflow using exclusively iPad technology, namely Procreate, to design and animate nearly every asset. Working alongside our talented compositing team, who utilized Nuke for markerless facial mapping, we cel-animated, hand-drew, and pre-projected each face mask using Procreate’s Face Paint technology.

As a designer on the project I was brought on early to create a wide collection of facial mask designs. Playing with the new technology, I pulled reference from only the most hip and pop-star worthy aesthetics. I was able to illustrate over 50 options to be hand picked by Olivia Rodrigo and Director Petra Collins themselves, with many making it into the final music video. After launch, I was asked to create a Tik Tok representing the creation process of the masks and the footage was included in the final campaign representing Olivia and the Apple iPad brand.

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Role: Designer, Animator